Telemundo Promotes Peacock As Streaming Home Of World Cup Qatar 2022
It’s hard to believe that it’s almost time for World Cup action. Telemundo Deportes snagged the Spanish-language rights from Univision over a decade ago, kicking off exclusive coverage with two of the most expensive and time-zone challenged locations: the 2018 tournament in Russia and 2022 in Qatar.
The hefty $600 million price tag and additional multimillion-dollar coverage and broadcasting costs means the company is doing everything possible to maximize its investment. For World Cup 2018, matches aired on Telemundo, sister cable net Universo and Telemundo and NBC sport apps.
Of the 64 matches, Telemundo will broadcast 56 matches and Universo 8. But this year, there’s a new player in the mix.
Two-year old Peacock service will stream every FIFA World Cup Qatar 2022 match live in Spanish. It will also have a dedicated World Cup Hub with daily shows featuring highlights and analysis plus on-demand full-match replays and will also feature documentaries centered around soccer legends Lionel Messi and Diego Maradona, as well as historic looks at previous World Cups.
Peacock will also host a Copa Mundial 24/7 Virtual Channel Throughout the entire tournament, produced by Telemundo’s digital content brand Tplus, providing daily and extended highlights, analysis and debate shows.
“Peacock is thrilled to stream for the first time the biggest global soccer event, the FIFA World Cup.” said Rick Cordella, Chief Commercial Officer, Peacock. “Our offering on Peacock will complement and extend Telemundo Deportes programming to a wider audience.”
Peacock will be the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches produced by Telemundo Deportes, including the hour-long pre and post-match onsite coverage from Qatar.
The first 12 World Cup 2022 matches will be available to Peacock subscribers on the free tier. Beginning on November 24, the remaining 52 games will be accessible to Peacock Premium subscribers.
The World Cup kicks off on Sunday, November 20 with host-country Qatar facing Ecuador at 11 am ET. The United States begins group play at 2 pm ET on Monday, November 21 against Wales. Mexico’s first match takes place at 11 am ET on Tuesday, November 22 against Poland.
In marquee group stage matches, the United States takes on England at 2 pm ET on Friday, Nov. 25. Mexico faces Argentina on Saturday, Nov. 26 at 2 pm ET.
Telemundo Deportes’ match coverage will be anchored by soccer Hall of Famer, six-time Emmy award-winner and chief commentator Andres Cantor alongside Emmy-award winning sports journalist Miguel Gurwitz, Telemundo’s Emmy-nominated sports and entertainment host Ana Jurka, Premier
League host Carlota Vizmanos and Mexican soccer icon Carlos Hermosillo as the official hosts, leading the pre- and post-game analysis from Telemundo’s presentation studio located at the center of the cultural Souq Waqif Marketplace.
Talent covering the World Cup 2022 on Peacock’s 24/7 channel includes Carmen Boquin, Diego Arrioja, Piero Menor, Luis Baraldi, Pablo Mariño, Pablo Alsina, and current Houston Dash
and former Liga MX Femenil player María Sánchez, who competed with Mexico at the 2015 FIFA Women’s World Cup.