Social media culture and the power of influencers – Houston Public Media


Houston social media influencers Holly Tuggy (left) and Harper Watters (right).

Town Square with Ernie Manouse airs at 3 pm CT. Tune in on 88.7FM, listen online or subscribe to the podcast. Join the discussion at 888-486-9677, questions@townsquaretalk.org or @townsquaretalk.

The world of social media influencers has become a phenomenon. But many still wonder what it really means to be an influencer and what the steps are to becoming one.

While have some of us mainly use social media as a tool to just connect with friends, we’ve learned that there are also ways to make lots of money.

However, being an influencer online isn’t just about making money. One local influencer believes it’s also about representation, empowering others, and having a lasting impact by creating work that is thoughtful and meaningful to yourself.

What is the difference between a mega influencer, nano influencer, and micro-influencer?

Our guests today not only talk about how they each became social media influencers and what it means to be one, they also talk about how it gave them confidence to pursue their passions, while influencing others to do the same.

We also talk with a marketing expert about how social media influencers affect the buying impact on consumers — shaping trends and purchase patterns.

Guests:

Dr. Jenna Drenten

  • Associate Professor of Marketing, Quinlan School of Business at Loyola University of Chicago

Holly Tuggy

  • Bilingual Digital Content Creator and Influencer
  • Twitter/Facebook/YouTube: @superholly

Harper Watters

  • Dancer and First Soloist, The Houston Ballet
  • Digital Content Creator and Influencer, How to Take a Selfie
  • TikTok / Instagram: @theharperwatters

Town Square with Ernie Manouse is a gathering space for the community to come together and discuss the day’s most important and pressing issues.

We also offer a free podcast here, on iTunes, and other apps.

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