The Women’s Business Center is a free digital platform, launched by Women’s Enterprise Scotland (WES) in June 2020, to support women at the pre-start-up and start-up stage of their business journey, and it says the directory allows women- owned businesses to list their services at no cost, connect with other company-owners, and reach potential new customers to maximize all-important sales opportunities.
Bronwen Thomas, chief operating officer at WES, said: “We know that women-owned businesses were disproportionately affected by the Covid-19 pandemic, and, just as these businesses are starting to rebuild, they face the challenges of soaring costs, rising inflation , and a squeeze on consumer spending. The report from the [SRC] is the latest in a series of warnings that businesses of all kinds are enduring unsustainable pressures. Small, independent businesses are even more exposed and many will face difficult choices about whether they can survive.
“Our directory is one way that women-owned businesses can promote themselves and connect with new audiences. Alongside the wealth of dedicated, needs-based content for women starting up in business, [it] is another tool that women business-owners can employ to help them negotiate a challenging period ahead for the economy.”
