Old Dominion Extends Partnership With Playfly Sports Properties

BERWYN, Pa. – Playfly Sports Properties, the dedicated high school and collegiate marketing and multimedia rights division of Playfly Sports, today announced a new 11-year agreement with Old Dominion University Athletics. The extended multimedia rights partnership will run through the conclusion of the 2033 academic year and continue Playfly and ODU’s innovative collaboration to create non-traditional marketing and revenue-driving opportunities.

The partnership between Playfly Sports Properties and ODU dates back to 2008

“Our long-standing relationship with ODU Athletics is a great representation of Playfly’s commitment to partnership and excellence,” said Christy Hedgpeth, President of Playfly Sports Properties. “We look forward to building upon what we have started at ODU as their athletic programs continue to rise in rank on the regional and national stage.”

“We have enjoyed a long and highly successful partnership with Playfly Sports and their talented leadership. It makes perfect business sense to continue our mutually beneficial partnership well into the future as Playfly truly understands the goals and objectives of ODU Athletics and our total fan experience, ” ODU Director of Athletics Dr. Wood Selig said.

As part of the renewed agreement, Playfly Sports will continue to manage all aspects of the corporate partnerships’ portfolio for ODU Athletics, connecting brands with passionate Monarch fans. Corporate partners will have new engagement opportunities to bolster their own brands through event sponsorships, promotions, hospitality and innovate digital and social media opportunities. Additionally, Playfly will be beginning a dedicated capital expense investment to improve multiple aspects of the ODU Athletics experience.


About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90 -million households via more than 7,800 live US broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company High school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the US Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on Li nkedIn, Twitter, and Facebook: @PlayflySports.

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Jorge Oliveira

https://www.linkedin.com/in/marketing-online-ireland/ https://muckrack.com/jorge_oliveira

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