MONAT Global Chief Culture Officer Lu Urdaneta Honored With Up & Comer Award From South Florida Business & Wealth

MIAMI–(BUSINESS WIRE)–Lu Urdaneta, Chief Culture Officer of global healthy-aging haircare, skincare and wellness innovator MONAT Global Corp (MONAT) and CEO of the company’s philanthropic entity MONAT Gratitude, has been selected as an honoree for the 2022 South Florida Business & Wealth’s Up & Comer Awards (SFBW).

This award honors young professionals in the tri-county area whose innovation in both their careers and their communities deserves special recognition. Lu was recognized alongside fellow honorees during an in-person ceremony and networking event on October 19.

Stuart A. MacMillan, President of MONAT Global said, “Lu has been instrumental in establishing a strong consumer social responsibility conscience for MONAT Global as she focused on our culture. I look forward to supporting her as she continues to find new ways to impact communities globally both as the Chief Culture Officer and as the lead for our philanthropic organization MONAT Gratitude.”

“This is an exceptional group recognized by SFBW who are making major impacts in South Florida, and I feel so inspired by their accomplishments. It’s an honor to be recognized among them,” said Lu Urdaneta, MONAT Global Chief Culture Officer and MONAT Gratitude CEO . “I’m eager to continue pursuing innovative strategies for MONAT and MONAT Gratitude to further our impact in this community and across the globe.”

Known for representing the heart of MONAT, Lu’s first role in 2014 was Senior Manager of Recognition and Gratitude. She built both departments to their current global operations. That same year, inspired to create a sharper focus on community outreach and philanthropy, Lu began a movement within MONAT Global that grew to become MONAT Gratitude, Inc., the 501(c)(3) non-profit organization where she currently serves as CEO.

Under her leadership, MONAT Gratitude launched a new grant program in September 2021 to help close achievement gaps in underserved communities, pledging donations of $1 million throughout a one-year period to nonprofits that support youth education initiatives. So far in 2022, MONAT Gratitude has invested more than $500,000 in youth education programs across the globe through these grants and has been recognized by the International Business Awards in 2022 for Corporate Social Responsibility Program of the Year in Canada and the USA.

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About MONAT Global

MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT’s product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the US, Canada, UK, Ireland, Australia, Spain, Lithuania and Poland.


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About MONAT Gratitude, Inc.

MONAT Gratitude is a 501(c)(3) nonprofit organization formally established in 2020 in South Florida. Initially founded as a movement in 2014, MONAT Gratitude partners with innovative nonprofit organizations in communities around the world that support efforts under its three pillars: families , children, and education. Leveraging a global network of community leaders, MONAT Global distributors, and partnerships with local organizations, MONAT Gratitude champions meaningful community service across the globe – bringing to life the foundation’s global vision with a local impact in the US, Canada , the UK, Ireland, Poland, Lithuania, Spain, and Australia.

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Jorge Oliveira

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