Maisha Microfinance Launches 11.25% P.A Mobile-based Fixed Deposit Product
Maisha Microfinance Launches 11.25% PA Mobile-based Fixed Deposit Product
By Soko Directory Team / Published October 18, 2022 | 10:46 am
As the discussion as to whether Kenya is doing well in terms of the savings culture or not continues, Maisha Microfinance Bank has re-launched a mobile-based fixed deposit bank account that will see Kenyans save and earn interest on their savings.
Dubbed M-Fanisi, the mobile-based fixed deposit bank account, will see Kenyans earn up to 11.25 percent per annum in interest if they save up to a maximum tenure of 12 months. This compares favorably against the current 6 to 9 percent per annum offered in the market for conventional fixed deposit account holders. As it stands, the 11.25 percent interest on savings will now be the highest in the market.
“With M-Fanisi fixed deposit product, Kenyans who hold MPesa or Airtel Money wallets can open a fixed deposit bank account with as little as 500 shillings from the convenience of their phones by either dialing *281# or downloading the M-Fanisi app from the play store,” said Maisha Microfinance Bank Chief Executive Officer Ireneus Gichana.
The M-Fanisi product lands in Kenya when a report by New America Foundation said the Kenyan saving culture society is poor because of the low saving rate which is about 5% among other factors.
The report says the saving culture might, however, rise due to the rise of mobile money in Kenya that has become the interest of financial inclusion experts, the excitement of mobile network operators, and an opportunity for financial institutions to rethink their products and services.
“Over the past few years, we have witnessed excessive promotion or overemphasis on borrowing as if this is the only component of financial inclusion. Savings is an equally important aspect that needs to be accorded adequate and equal airtime or emphasis if we have to promote wealth creation amongst Kenyans. Short of this, we end up with over-indebtedness among Kenyans, which is not a good indicator of economic growth”, said Mr. Gichana
According to the FinAccess Household Survey 2021 report launched by the Central Bank in collaboration with Kenya National Bureau of Statistics (KNBS) and Financial Sector Deepening Trust (FSD Kenya), the uptake of credit rose much faster between 2016 and 2021 compared to the savings rate and thus it would be necessary for the credit providers to upscale the savings mobilization efforts to match the pace of credit uptake.
Further, according to the CBK Bank Supervision Annual Report 2021, customer deposits mobilized by microfinance banks increased by 2 percent from Ksh.49.4 billion in 2020 to Ksh.50.4 billion in 2021. Apart from existing branch networks, the growth in deposits was attributable to alternative business channels such as digital platforms.
The CBK Bank Supervision report also states that total customer deposits mobilized by commercial banks increased by 12.2 percent to Ksh.4.6 trillion in December 2021, from Ksh.4.1 trillion in December 2020. The growth was supported by the mobilization of deposits through digital platforms.
“One of the best ways to safeguard one’s investment from unprecedented and volatile market movement is by investing in a fixed deposit account. Following the unprecedented Covid-19 Pandemic that swept the globe over the past eighteen months necessitating people to work from home, mobile and other technology-based innovations have grown in popularity in Kenya. The bank’s unique mobile-based fixed deposit account is one such.”, said Maisha Microfinance Bank Chief Executive Officer Ireneus Gichana.
Deposit accounts accrue higher interest based on the duration agreed upon between the individual and the bank.
“Fixed deposits are ideal when you have disposable income or idle funds and looking for a savings plan. Through M-Fanisi, an award-winning digital platform powered by Maisha Microfinance Bank, you are able to access the highest mobile fixed deposit interest rate on your savings in Kenya at the palm of your hands,” said Mr. Gichana.
Maisha Microfinance Bank is regulated by the Central Bank of Kenya and is a member of Kenya Deposits Insurance Corporation; this safeguards every shilling saved through its easy-to-access mobile-based savings and loan solutions. The bank currently has a growing customer base of over 500,000 across Kenya.
Over the past four years, Maisha Microfinance Bank has received recognition and awards for the Fastest Growing Microfinance Bank in Kenya, the most innovative, and even scooped an award as being the best microfinance bank in digital banking and product innovation in Kenya at the 2021 Think Business Banking Awards.
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