Initiative’s new director of people & culture from Atomic 212


Carolyn Maloney and Elyse Foley. Image: Supplied

Media agency Initiative has appointed Carolyn Maloney director, people and culture.

Her immediate remit is to create industry-leading people policies, engage, grow and retain the best talent across the agency plus partner with national head of employee experience, Elyse Foley, to develop and implement a new Employee Experience Program.

Melissa Fein, CEO, Initiative Australia: “Having outstanding people and an enviable culture is what makes Initiative stand out from the pack and ultimately leads to best-in-class client work.

“Attracting the right people starts as early as our interview and on-boarding processes so future talent need to be as excited about joining Initiative as we are about inviting them to join our team, it’s all about providing notable employee experiences.

“It is imperative we have the right people on our people and Culture team, and in Carolyn I am confident we have found the best person to lead our people proposition; not only does she bring a wealth of knowledge and industry experience to our leadership team ; she has a genuine desire to help people; advance their careers and make their workplace the best it can possibly be.”

Maloney, previously at Atomic 212, has held senior people roles at OMD & PHD among others.

Maloney said: “I’ve admired the leadership of Mel, Sam & Chris and the culture of the Ini team for some time now, so I’m very excited to be helping to take the agency to the next level when it comes to the attraction and engagement of our people. I’ve always gone by the mantra ‘Happy and engaged employees leads to happy clients and successful outcomes for both’ and I will uphold this sentiment at Initiative, working towards putting people-first in everything we do and say.”

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