Deep RiverRock Now Ireland’s Top Impulse Water Brand
Deep RiverRock is now the number one impulse water brand on the island of Ireland, as verified by the NielsenIQ February Value Sales Report.
After 22 consecutive months of growth in the market, Deep RiverRock, which is sourced beneath the glacial hill of Co. Antrim, has become the number one go-to brand for on-the-go consumption.
Introduced to the market in 1994, Deep RiverRock embarked on a new strategic direction in 2021 with the launch of it’s Nice One! campaign, with the support of its brand ambassador, comedian Tony Cantwell.
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In 2022, Deep RiverRock ViTAL was launched, giving consumers a new vitamin enhanced water and juice drink. The vitamin boost contains vitamins and minerals that support mental performance, cognitive function and energy.
Deep RiverRock moved to 100% recycled bottles in 2019. The brand continues to eliminate unnecessary plastic from its packaging.
Statement By Brand Marketing Manager
Speaking about Deep RiverRock’s success, Shane McQuaid, brands marketing manager, said, “Today marks a significant milestone for Deep RiverRock in claiming the number one spot as the most popular impulse water brand on the island of Ireland. Since launching in 1994, the brand has transformed the market, leading the way in sustainability with the first 100% recycled bottles in 2019 and the launch of new flavors and our new vitamin enhanced water and juice drink ViTAL in 2022. Deep RiverRock reflects a modern, optimistic and changing, Ireland where sustainability and health are key to the consumer. 2023 will present another exciting year for the brand with a lot more to come!”
Read more: Irish Brands Thrive In Checkout’s Top 100 Brands
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