CertiPur-US unveils new, searchable online directory

ROCHESTER HILLS, Mich. — The CertiPur-US foam certification program has launched a new online directory that allows consumers search for companies and brands offering CertiPur-US-certified foams, as well as products containing CertiPur-US-certified foam.

The new directory may be searched by company name, company type, brands, product category and location. The advanced function allows search by multiple criteria.

Michael Crowell, executive director of the CertiPur-US program, noted that companies in the previous directory are not automatically listed in the new one. “Even registered companies that were previously on our website are not included in the new directory unless they have submitted a directory listing update.”

He said listings in the directory will continue to be free, but a new program requirement calls for each company to update their directory listing information annually in order to continue to have permission to use the CertiPur-US trademarked name and logo.

“Companies are encouraged to list their business and every brand, collection or line that a consumer would search for because consumers do,” Crowell said.

Participating companies should check the directory and promptly notify directory@certipur.us if anything needs to be added or corrected.

The new directory also includes listings of the more than 90 participating foam producers currently certifying flexible polyurethane foam. Foam producer listings include country of origin and a link to an individual page on the CertiPur-US website with the foam producer information camti’s confirmation , laboratory identification numbers and each foam family’s renewal date.

The CertiPur-US program is administered by a nonprofit organization. More information is available at www.certipur.us.

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