Barista Wojciech Tysler Says Young Consumers Driving Coffee Habits Change

Young consumers are driving a major change in Ireland’s coffee-drinking habits, Bewley’s barista Wojciech Tysler has said.

Details

Tysler says cold-brew coffees are soaring in popularity as the younger generation steers clear of traditional, hot roasts, and that the market is now shifting towards exotic, flavored espressos served chilled in cold cups.

“Customers are more discerning these days and are looking for more adventurous flavors – bright and fruity flavors in particular,” said Tysler, a barista trainer at the Dublin HQ of Bewley’s and newly-crowned Irish Barista Champion.

He will represent Ireland at the World Barista Championships in June.

“The traditional dark roasts are good for bringing out the coffee taste through the milk – but the lighter roasts are better for zestier flavours,” said the 42-year-old. “Younger consumers aren’t keen on darker roasts, they are more Inclined to experiment and aren’t as obsessed as their parents about having coffee served hot.

“Cold brews are growing in popularity and some day soon, customers may well want chilled espressos served in chilled cups.”

That means coffee lovers could soon be ordering chilled espresso mixed with syrups from lactic-fermented lemongrass, aged balsamic dressing and anaerobic mangoes – the signature drink that made him Ireland’s coffee king.

These and similar, exotic blends, he says, represent the future of coffee in Ireland – alongside the more traditional hot beverages.

Inspiration

During his recent presentation at the National Barista Championships at Dublin’s RDS, Tysler told judges the inspiration for his recipe came to him during a trip to Brazil last year.

Here, he discovered the benefits of lactic fermentation – a process that breaks down sugars in foodstuffs.

“The lactic-fermented lemongrass adds a unique fruit character to the coffee, while the aged balsamic dressing brings enhanced vibrancy and acidity,” said the Polish barista, who has lived in Ireland since 2006.

The syrup from anaerobic mangoes, he explained, complemented the flavor of the coffee beans, which he roasted himself after sourcing them from a farm in the Huila region of Colombia.

To lock in the flavours, the drink was immediately “snap-chilled” – a procedure that reduces the temperature of hot beverages to almost ice cold within minutes – before being poured into cold cups stored at 9C to further enhance the aroma.

Sight Set On World Barista Championships

Tysler now has his sights firmly set on the World Barista Championships in Athens in June.

He hopes it will be third time lucky after reaching the final stages of the global competition in Milan two years ago.

“The first time I competed on the world stage was in 2019 in Boston, and I finished twentieth out of 56 competitors,” he said. “I was sixth in Italy two years later. Hopefully, I can go one stage further this time. “

Read more: Bewley’s Barista Ranked Sixth In World Barista Championship Finals

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