3 in 5 workers seek a digital nomad lifestyle: Aquent

Global workforce solutions company Aquent has released the results of its 2022 Future of Work Survey findings for marketing, creative and development talent, revealing industry professionals are increasingly interested in the freedom to work where and how they choose.

According to the survey, 60% of respondents expressed interest in working as a digital nomad for up to 12 months in the next one to three years. Not unlike the concept of work from home, digital nomads work entirely remotely, however, travel to various locations of their choosing at the same time.

“No matter how you slice it, the unyielding popularity of remote work means that it is here to stay. This survey is essential in determining how to ensure our remote workers thrive,” said Alex Kenning, managing director at Aquent in Australia.

“With this information, organisations can look toward the future of remote work with confidence and truly cater to the needs of each of their employees. Remote work empowers organisations to increase their ability to operate across multiple time zones, tap into skilled talent worldwide, and access a more diverse talent pool.”


The survey also found that there has been a shift in priorities for the remote worker, with these workers ranking unlimited vacation fourth, while prioritising the importance of various benefits, indicating that other perks have become more appealing.

Finally, Aquent found that there are lingering concerns about career progression for remote works. Despite the popularity of remote work for professionals of all ages, younger professionals were most likely to have concerns about their career progression in this environment, with 77% of 18- 24 year olds expressing concern that remote work will restrict their career progression. This concern decreases with age, with 61% of workers aged 25–40, 56% of those aged 41–55, and 54% of those 56 or older sharing the same concern.

The full Aquent 2022 Future of Work report can be accessed here.

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Jorge Oliveira

https://www.linkedin.com/in/marketing-online-ireland/ https://muckrack.com/jorge_oliveira

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