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Louth businesswomen urged to register for #NWED virtual event

Aine Kerr and Sonia Desay
Aine Kerr and Sonia Desay will take part in the event.

National Women’s Enterprise Day takes place later this month – and while the event is virtual this year, Local Enterprise Office Louth are urging women in business from across the county to register and take part in the free online event.

Entrepreneur Sonia Deasy, broadcaster and entrepreneur Aine Kerr and Olympian Derval O’Rourke are among the inspiring women who will participate in the day long event on Wednesday October 4. Registration is now open.


The theme for the 2020 event is ‘Stronger Together’ and as LEO Louth Head of Enterprise Thomas McEvoy explains, there’s much to take in on the day.

“It may be virtual but it’s definitely tackling a lot of real world enterprise issues. The morning focuses on managing change, developing the leader within, building your business network and accessing supports.

“There is a strong under current of self-care running through the programme. In order to run a business, to keep adapting and to be resilient, it is really important to look after your physical and mental well-being.”

The morning session will feature a special interview with National Enterprise Award winner Sonia Deasy of Pestle & Mortar, where Sonia will talk about building an international brand, adapting, innovating and navigating her business through the pandemic.

“Sonia was our guest speaker for the Louth Enterprise Awards back in March and I know, from that experience, that she will both educate and inspire those attending National Women’s Enterprise Day,” Thomas added.

“The afternoon session focuses on Innovation. Many think of innovation as life-changing inventions. But the greatest innovations in any business, large or small, often comes from asking yourself “is there a better way to do this?”. The session features a host of female entrepreneurs who’ve applied innovative thinking to problem-solve, pivot and really drive their business forward.”

Olympic athlete turned entrepreneur Derval O’Rourke will talk about what it takes to perform at peak level and the skills she’s used to pivot away from sport and into business while the virtual event will be hosted by Kinzen co-founder and RTE Radio 1 broadcaster Kerr.

It will also include specialist workshops on exporting, business finance and managing remotely. Attendance is free. Registration is quick and easy at www.localenterprise.ie/NWED.

“This is possibly the most challenging year that business people have faced. Staying strong and working together to adapt, survive and thrive is critically important. National Women’s Enterprise Day is a great way to build that strength and resilience,” Thomas added.


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