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Jobs losses as Louth based Fuschia Make-Up succumbs to Covid-19 realities

A view of the Fuschia makeup store in Scotch Hall, Drogheda.

Fuschia Make-Up, the award winning make-up brand first launched in Drogheda in 2005, is to cease trading, the company’s Managing Director Gillian Moore-Brady has announced.

In a statement released on social media on Saturday morning (August 11), Ms Moore-Brady confirmed the impact of the Covid-19 pandemic had forced the business to close after 15 years in operation. ‘Sadly, due to the irreversible damage caused by Covid-19, Fuschia Make-up has closed for good,’ she wrote.


‘We would like to thank all of our staff and customers who have been loyal to the brand for many years. In the coming days there will be a liquidation sale and a final chance to purchase products from Fuschia make-up. All details will be announced on social media in due course.

‘Thank you for all of your support over the past 15 years. We will always be eternally grateful,’ the statement concluded. A meeting of creditors took place on Thursday (August 6). All retail staff, make-up artists, administration staff and warehouse workers are set to lose their job.


LouthNow.ie has reached out to the company to confirm the number of job losses. Fuschia Make-Up is owned and operated by KHÔL Cosmetics Ltd.


The Drogheda Fuschia store – in Scotch Hall in Drogheda did not reopen when lockdown restrictions were eased, as the company instead focused their attention towards online sales of their products. Products from the Fuschia range are also stocked in salons and pharmacies across the country. The store at the Pavilion Shopping Centre in Swords had previously closed.


The first Fuschia store opened in Scotch Hall in Drogheda in 2005, when the centre first opened, and has been present there ever since. Moore’s success as a female entrepreneur has been widely acclaimed. She was named Irish Tatler Magazine’s Woman of the Year in 2014 and Image Magazine’s Entrepreneur of the Year as recently as 2017.


The store itself has been a finalist at the Retail Excellence Ireland awards


With stores in Drogheda and previously in Swords, the business also had a factory and distribution centre based in Dunleer.

*This article had been edited to reflect the Swords store had closed prior to the Covid-19 pandemic.

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