Local company Meade Potato Company, located in Lobinstown, Co. Meath just a short distance from Ardee, have linked up with Lidl Ireland to pack some of their product range in a brand new 100% compostable bag, the first of its kind to contain potatoes on shelves in Ireland.
Meade’s 2kg White Potatoes are available now through Lidl’s 162 stores in Ireland and are packed
Meade’s 2kg White Potatoes are packed in a 100% Seedling certified compostable bag that uses FSC certified sustainably-sourced paper, strengthened with starch and printed with water-based ink.
The window of the bag is made with corn-starch based netting, which eliminates all conventional plastic from the packaging making it 100% compostable and suitable for disposal in all consumers’ brown bins for industrial composting. In addition to this the new bag uses 34% less paper than traditional paper bagging machines.
“We’re delighted to be partnering with them again to bring a more sustainable product to the consumer. This bag represents a breakthrough in packaging,” Philip Meade from Meade Potato Company said.
“The introduction of this bag represents a win for the environment and the consumer. Plastic that is hard to recycle has been eliminated completely and replaced with paper that can be composted, ending up ultimately as fertiliser, possibly for growing more potatoes.”
Meade Potato Company is one of Ireland’s leading growers, packers and distributors of fresh produce. Based at their farm in Lobinstown, County Meath, the Meade family specialise in growing potatoes, carrots and onions, and work with a team of growers, both in Ireland and abroad, to source a full range of fresh produce for Lidl Ireland.
“As a business, Lidl has an incredible working relationship with the Meade family so we’re delighted that, as we continue to grow our sustainability strategy, they’re able to grow with us,” Ciara Sheehan, Lid’s Corporate Social Responsibility Manager added.
“As we’re fully committed to ensuring we drive positive change for the environment and for our customers, we’re excited to be the first retailer in Ireland to introduce a 100% compostable form fill potato bag.
“Sustainability is core to our business and we’re constantly looking at ways we can change our packaging which has included the removal of black packaging from our entire fruit and vegetable range. Other recent sustainability initiatives to support our customers include the introduction of reusable fruit and vegetable bags in store, the installation of customer recycling bins and now by giving our customers a sustainable packaging option for their potatoes, we’re continuing to empower consumers to make greener choices.”
According to Lidl, paper bagging machines use an average of 35g of paper per 2kg of product whereas the new form filled bag now available uses only 23g of paper per 2kg of product.