The Autumn auction season is in full swing and one item of growing popularity for memorabilia collectors these days is vintage advertising pieces.
Perhaps inspired by the sort of copy and campaigns dreamt up by Don Draper and his cohorts at Sterling Cooper Draper Pryce in the Emmy-award winning Mad Men, mid-20th century advertising pieces – be it signage, posters or point-of-sale items – have risen in popularity in recent times.
The first big auction of it’s kind this season took place last Saturday (September 9th) in Buswell’s Hotel on Dublin’s Molesworth Street. The Eclectic Collector by Whytes’ Arts and Collectibles Auctioneers and Valuers attracted big numbers and among the items on display was an old piece of advertising Ardee locals of a certain vintage may remember.
A 1950s John Players cigarettes counter-top point-of-sale advertising ornament – featuring a hurler and a footballer in Dublin and Louth jerseys on a plinth reading ‘On All Grounds – Player’s Please’ (below) sold for, wait for it, €460 at the auction last week. It had once resided on the bar at P Campbell’s Bar and General Merchant on Market Street in Ardee, now Tenantys.
All the more remarkable was the piece was expected to fetch in the region of €150 to €200. It instead took in €460. Quite extraordinary. If you have anything of the sort lying around from a bygone era, it might be worth getting it valued. It could be worth quite a lot.