Ardee-based digital marketing firm Kong Digital has been selected by Bank of Ireland to join its Startlab NYC incubator, bagging the company prime office space and mentoring in the centre of Manhattan.
Located on the 41st floor of 2 Grand Central, the collaborative space, which opened in March 2017, is the first offering of its kind from an Irish bank outside of Ireland. Kong Digital, who operate from Old Dawsons Demesne, will join fellow startups BriteBiz, Glofox and LogoGrab in the second wave of additions to the scheme.
In addition to office and meeting space, Startlab NYC also provides companies with expert mentoring from a dedicated team at Bank of Ireland who will assist the startups with developing their business in both Ireland and the US.
Kong Digital has enjoyed a stellar couple of years, earning high praise in their sector. Amongst this included winning Netwatch’s Launch Space competition, which awarded the company office space in Boston, where the company operates much of its US business from.
Through its marketing software platform, known as Kongalytics, Kong Digital integrates social media, online advertising and Search Engine Optimisation tools. The software gives users the ability to get the best possible return on investment from their online marketing campaigns.
The company now boasts a number of large global clients, including Universal Music with whom they work with to manage over 400 artists’ social media accounts.
Speaking at the announcement, Minister for Jobs Enterprise and Innovation, Mary Mitchell O’Connor praised the incubator as a key link for companies looking to target the lucrative US market.
“I am delighted to be here today to announce the next cohort of Irish startups heading to New York with Bank of Ireland to join the startlab incubator programme. Having a free, professional, and highly sought after location to work from, in a city of real growth potential, is an invaluable support for entrepreneurs.”
She added; “The experienced team in Bank of Ireland, along with state bodies such as Enterprise Ireland and IDA Ireland in New York, will give these seven companies partaking in startlab NYC all the support they need to scale their business, seek investment and – ultimately – grow and succeed Stateside. I wish them all the best of luck.”
— Gene (@genemurphy) May 17, 2017